My story

Trust The Process

Fernando Velez, Born in Puebla, Mexico came to New York City in 2005 at the age of 17, with the American Dream like many immigrants that have crossed the American border, for a better life. During high school his family was so poor that he learned to cut his own hair out of fear of his mother's sense how a young man should wear his style. While attending Manhattan Comprehensive Night & Day High School he also attended COOP Tech Barber School as well as working a full-time job at a restaurants. After graduating both schools, he was offered a scholorship to go to community college at (Borough Manhattan Community College) and studied Small Business & Entrepreneurship. He learned to save his money ( the better sense his mom taught him) and decided to become an entrepreneur. 


  Years later,  when Obama came into office he passed a new law for young immigrants like Fernando and was accepted to be part of DACA - Deferred Action for Childhood Arrivals.  Realizing that he was giving this great opportunity, he wasn't going to let this go to waste. 

 In 2011, Fernando realized his dream and opened his first barbershop called DJ's Unisex Barbershop. He was clueless about running a barbershop, and his faith was tested plenty of times and felt like throwing in the towel.  After many hard days he stuck with it and was able to build his clientele and become a Master Barber. He was able to build a name for him self in Astoria, Queens and is now consider one the best barbers in Queens, NY. 

After 7 years, Fernando decided to open up his second shop, in East Williamsburg, Brooklyn, NY called Groomers & Pomade.  Now, with a whole new outlook on the barbering industry, he was not going to commit the same mistakes that comes with being a new business owner.  His goal with this shop was to utilize the 200 sq ft space to its best use, by creating a more intimate atmosphere for his clients. He brought together the old and new school decor, which created a new contemporary vintage look.  Aside from the detailed architectural work he put into his design, every small detail was thoughtfully thought out to its maximum use of space. He intentionally did not put flat screen TV's, to be able to mantain the atmosphere he wanted, along with lounge music on the background and the scent of eucalyptus in the air when you walk in the shop. 

All this does not stop here, this is just the beginning of what he's trying to build and contribute to the barber industry. If you'd like to learn more about Fernando or would like to collaborate with him, you can reach out to him on all social media platforms. Links down below.


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@2019 Designed by Ruben Pereyra IG: @ruben_rockz_it